http://marketing.demandbase.com/about/in-the-news/rss http://marketing.demandbase.com/about/in-the-news/web-analysis-proves-big-businesses-are-viable-for-avery-office-products/ <p>It’s hard to get salespeople to act on leads that run counter to what they believe. At <a style="color: #0e5f8b; text-decoration: none;" href="http://www.avery.com/avery/en_us/Help-Center/About-Us" target="_blank">Avery Dennison Office and Consumer Products</a>, sales staffers were convinced that the biggest corporations were underrepresented among its <a style="color: #0e5f8b; text-decoration: none;" href="http://chiefmarketer.com/b2b" target="_blank">business-to-business</a> clients, at least as far as<a style="color: #0e5f8b; text-decoration: none;" href="http://chiefmarketer.com/database-marketing/lead-generation/acquisition" target="_blank">leads generated</a> from its <a style="color: #0e5f8b; text-decoration: none;" href="http://chiefmarketer.com/web-marketing" target="_blank">online channels</a> were concerned. Read on to find out how Demandbase helped the company identify and analyze traffic to serve more personlized web experiences. </p> <p><a href="http://chiefmarketer.com/lead-generation/web-analysis-proves-big-businesses-are-viable-avery-office-products">Read the full post</a></p> Wed, 09 May 2012 10:00:00 -0500 http://marketing.demandbase.com/about/in-the-news/web-analysis-proves-big-businesses-are-viable-for-avery-office-products/ http://marketing.demandbase.com/about/in-the-news/podcast-with-demandbase-ceo-chris-golec/ <p><span style="font-family: Georgia, 'Times New Roman', Times, serif;"><span style="font-size: 14px; line-height: 19px; -webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px;"> </span></span></p> <div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">The proliferation of devices and changes in media preferences is dictating the rapid evolution of marketing strategies. As organizations work to cater to today’s time-starved buyer, the new sales and marketing landscape is driven by a variety of technologies and tools.</div> <div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">DemandGen Report polled leading experts in the demand generation space for their outlook on these key emerging trends.</div> <p>Listen in on the DemandGen Report podcast with Demandbase CEO Chris Golec to hear about the company's growth initiatives, key market trends, why B2B marketers need to have a personalization strategy, as well as the Strategic Services program.</p> <p><a href="http://www.demandgenreport.com/industry-resources/podcasts/1168-episode-18-demandbase-ceo-chris-golec.html">Read the full post</a></p> <p> </p> Thu, 03 May 2012 21:30:00 -0500 http://marketing.demandbase.com/about/in-the-news/podcast-with-demandbase-ceo-chris-golec/ http://marketing.demandbase.com/about/in-the-news/rise-of-marketing-accountability-and-targeting-highlight-need-for-data-optimization-strategies/ <p><span style="font-family: Georgia, 'Times New Roman', Times, serif;"><span style="font-size: 14px; line-height: 19px; -webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px;"> </span></span></p> <div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">The proliferation of devices and changes in media preferences is dictating the rapid evolution of marketing strategies. As organizations work to cater to today’s time-starved buyer, the new sales and marketing landscape is driven by a variety of technologies and tools.</div> <div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">DemandGen Report polled leading experts in the demand generation space for their outlook on these key emerging trends.</div> <p>The huge spike in adoption of marketing automation systems has transformed the way sales and marketing teams engage prospects. As adoption and maturity levels have grown, the technology has also changed the way sales and marketing teams measure and track performance of their campaigns. Read on to learn how Demandbase has embraced data to improve conversion</p> <p><a href="http://www.demandgenreport.com/archives/feature-articles/1167-rise-of-marketing-accountability-and-targeting-highlight-need-for-data-optimization-strategies-.html">Read the full post</a></p> <p> </p> Tue, 01 May 2012 21:30:00 -0500 http://marketing.demandbase.com/about/in-the-news/rise-of-marketing-accountability-and-targeting-highlight-need-for-data-optimization-strategies/ http://marketing.demandbase.com/about/in-the-news/b2b-firms-must-rethink-the-lead-supply-chain/ <p>Inbound marketing tactics like search engine optimization or social media are sexy. Why? They don't cost as much as outbound efforts like direct mail or email, which are based on interrupting a prospect to awaken a need.</p> <p><a href="http://chiefmarketer.com/b2b/b2b-firms-must-rethink-lead-supply-chain">Read the full post</a></p> Wed, 11 Apr 2012 10:00:00 -0500 http://marketing.demandbase.com/about/in-the-news/b2b-firms-must-rethink-the-lead-supply-chain/ http://marketing.demandbase.com/about/in-the-news/elusive-buyer-2-0-how-to-move-them-from-anonymity-to-revenue/ <p style="text-align: left; line-height: 1.4em; padding: 0px; margin: 0px; border: 0px initial initial;">Did you know that buyers spend only 21% of their buying process in conversations with salespeople?</p> <p style="text-align: left; line-height: 1.4em; padding: 0px; margin: 0px; border: 0px initial initial;"> </p> <p style="text-align: left; line-height: 1.4em; padding: 0px; margin: 0px; border: 0px initial initial;">With buying committees growing and "visible" sales cycles shrinking, the ability of marketers to engage anonymous website visitors, transition them into named-accounts, and enable salespeople to productively pursue deals is critical for improving revenue performance. Listen to a Webinar with Ardath Albee, CEO of Marketing Insights, and our own Jason Stewart.</p> <p><span><br/></span></p> <p><a href="http://www.marketingprofs.com/marketing/online-seminars/489">Read the full post</a></p> Tue, 10 Apr 2012 21:30:00 -0500 http://marketing.demandbase.com/about/in-the-news/elusive-buyer-2-0-how-to-move-them-from-anonymity-to-revenue/ http://marketing.demandbase.com/about/in-the-news/demandbase-gets-strategic-about-real-time-identification/ <p>Personalization is all the rage these days, for better or worse. However, to help its customers capitalize on the trend, Demandbase, known for its B2B real-time personalization and targeting platform, has launched a Strategic Services Program designed to implement real-time identification faster, and more effectively leverage its capabilities to optimize B2B web marketing efforts.</p> <p><a href="http://www.cmswire.com/cms/customer-experience/demandbase-gets-strategic-about-realtime-identification-015079.php">Read the full article now &gt;</a></p> <p> </p> Wed, 04 Apr 2012 08:30:00 -0500 http://marketing.demandbase.com/about/in-the-news/demandbase-gets-strategic-about-real-time-identification/ http://marketing.demandbase.com/about/in-the-news/demandbase-release-personalizes-web-experience/ <p>Personalized experience is a phrase that has been buzzing around the online ad space for more than six months, but in 2012 brands are beginning to see results from that personalization.</p> <p><a href="http://www.bizreport.com/2012/04/demandbase-release-personalizes-web-experience.html">Read the full post</a> </p> Wed, 04 Apr 2012 07:00:00 -0500 http://marketing.demandbase.com/about/in-the-news/demandbase-release-personalizes-web-experience/ http://marketing.demandbase.com/about/in-the-news/demandbase-adds-d-u-n-s-support-to-b2b-web-analytics-solution/ <p><span style="font-family: Georgia, 'Times New Roman', Times, serif;"><span style="font-size: 14px; line-height: 19px; -webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px;"> </span></span></p> <div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">The proliferation of devices and changes in media preferences is dictating the rapid evolution of marketing strategies. As organizations work to cater to today’s time-starved buyer, the new sales and marketing landscape is driven by a variety of technologies and tools.</div> <div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">DemandGen Report polled leading experts in the demand generation space for their outlook on these key emerging trends.</div> <p>Demandbase, a provider of on-demand B2B marketing software, today announced support for Dun &amp; Bradstreet D-U-N-S numbers. Demandbase will add the new capabilities to its existing Real-Time Identification Service solution.</p> <p><a href="http://www.demandgenreport.com/archives/demandgen-reports/1126-demandbase-adds-d-u-n-s-support-to-b2b-web-analytics-solution.html">Read the full post</a></p> <p> </p> Thu, 29 Mar 2012 21:30:00 -0500 http://marketing.demandbase.com/about/in-the-news/demandbase-adds-d-u-n-s-support-to-b2b-web-analytics-solution/ http://marketing.demandbase.com/about/in-the-news/demandbase-enhances-platform-with-d-u-n-s-numbers/ <p>Demandbase has updated its Real-Time Identification Service with the inclusion of Dun &amp; Bradstreet's D-U-N-S numbers.</p> <p> </p> <p><a href="http://www.btobonline.com/apps/pbcs.dll/article?AID=/20120329/STRATEGY05/303299999">Read the full post</a></p> Thu, 29 Mar 2012 06:00:00 -0500 http://marketing.demandbase.com/about/in-the-news/demandbase-enhances-platform-with-d-u-n-s-numbers/ http://marketing.demandbase.com/about/in-the-news/3-smart-websites-that-do-it-best/ <p><span style="font-family: Georgia, 'Times New Roman', Times, serif;"><span style="font-size: 14px; line-height: 19px; -webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px;"> </span></span></p> <div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">The proliferation of devices and changes in media preferences is dictating the rapid evolution of marketing strategies. As organizations work to cater to today’s time-starved buyer, the new sales and marketing landscape is driven by a variety of technologies and tools.</div> <div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">DemandGen Report polled leading experts in the demand generation space for their outlook on these key emerging trends.</div> <p><span style="color: #333333; font-family: arial; font-size: 14px;">Life may offer few guarantees, but here's one I can offer: I guarantee there are company websites providing a better user experience to their customers than your current site is providing to yours. Don't be too disheartened, there are few perfect sites that do it all correctly. And even if there were, it's only momentary as sites are getting smarter every day.</span></p> <p><a href="http://www.imediaconnection.com/content/31312.asp" target="_blank">Read the full post</a></p> <p> </p> Mon, 26 Mar 2012 21:30:00 -0500 http://marketing.demandbase.com/about/in-the-news/3-smart-websites-that-do-it-best/ http://marketing.demandbase.com/about/in-the-news/new-approaches-to-automating-b2b-marketing-debated-by-industry-thought-leaders/ <p><span style="font-family: Georgia, 'Times New Roman', Times, serif;"><span style="font-size: 14px; line-height: 19px; -webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px;"> </span></span></p> <div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">The proliferation of devices and changes in media preferences is dictating the rapid evolution of marketing strategies. As organizations work to cater to today’s time-starved buyer, the new sales and marketing landscape is driven by a variety of technologies and tools.</div> <div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">DemandGen Report polled leading experts in the demand generation space for their outlook on these key emerging trends.</div> <p>Read a recap of Bulldog Solutions webcast, "The State of Demand Generation 2012: Trends and Guidance, which featured Demandbase's Jason Stewart.</p> <p><a href="http://www.demandgenreport.com/archives/feature-articles/1102-new-approaches-to-automating-b2b-marketing-debated-by-industry-thought-leaders-.html">Read the full post</a></p> <p> </p> Tue, 06 Mar 2012 21:30:00 -0600 http://marketing.demandbase.com/about/in-the-news/new-approaches-to-automating-b2b-marketing-debated-by-industry-thought-leaders/ http://marketing.demandbase.com/about/in-the-news/lead-capture-hp-increases-conversion-rate-186-on-email-opt-in-page/ <p><span style="font-family: Georgia, 'Times New Roman', Times, serif;"><span style="font-size: 14px; line-height: 19px; -webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px;"> </span></span></p> <div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">The proliferation of devices and changes in media preferences is dictating the rapid evolution of marketing strategies. As organizations work to cater to today’s time-starved buyer, the new sales and marketing landscape is driven by a variety of technologies and tools.</div> <div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">DemandGen Report polled leading experts in the demand generation space for their outlook on these key emerging trends.</div> <p>Read about how HP increased email conversions with the use of Real-Time ID.</p> <p><a href="http://www.marketingsherpa.com/article.php?ident=32118#">Read the full post</a></p> <p> </p> Wed, 22 Feb 2012 21:30:00 -0600 http://marketing.demandbase.com/about/in-the-news/lead-capture-hp-increases-conversion-rate-186-on-email-opt-in-page/ http://marketing.demandbase.com/about/in-the-news/4-ways-your-b2b-website-is-sabotaging-sales/ <p><span style="font-family: Georgia, 'Times New Roman', Times, serif;"><span style="font-size: 14px; line-height: 19px; -webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px;"> </span></span></p> <div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">The proliferation of devices and changes in media preferences is dictating the rapid evolution of marketing strategies. As organizations work to cater to today’s time-starved buyer, the new sales and marketing landscape is driven by a variety of technologies and tools.</div> <div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">DemandGen Report polled leading experts in the demand generation space for their outlook on these key emerging trends.</div> <p><span style="color: #333333; font-family: arial; font-size: 14px;">Corporate websites currently rank as the No. 1 source of new leads for businesses, according to Demandbase's 2011 B2B website demand-generation study, and the percentage of leads coming from the corporate website is expected to skyrocket in the next three years.</span></p> <p><a href="http://www.imediaconnection.com/content/30934.asp">Read the full post</a></p> <p> </p> Thu, 16 Feb 2012 21:30:00 -0600 http://marketing.demandbase.com/about/in-the-news/4-ways-your-b2b-website-is-sabotaging-sales/ http://marketing.demandbase.com/about/in-the-news/political-data-firms-push-controversial-ip-targeting/ <p><span style="font-family: Georgia, 'Times New Roman', Times, serif;"><span style="font-size: 14px; line-height: 19px; -webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px;"> </span></span></p> <div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">The proliferation of devices and changes in media preferences is dictating the rapid evolution of marketing strategies. As organizations work to cater to today’s time-starved buyer, the new sales and marketing landscape is driven by a variety of technologies and tools.</div> <div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">DemandGen Report polled leading experts in the demand generation space for their outlook on these key emerging trends.</div> <p><span style="font-family: Arial; line-height: 17px; color: #000000;">A look at political data firms use of IP address targeting, which is juxtaposed with Demandbase, which also provides IP address targeting serves business-to-business marketers. </span></p> <p><a href="http://www.clickz.com/clickz/news/2137312/political-firms-push-controversial-ip-targeting">Read the full post</a></p> <p> </p> Tue, 17 Jan 2012 21:30:00 -0600 http://marketing.demandbase.com/about/in-the-news/political-data-firms-push-controversial-ip-targeting/ http://marketing.demandbase.com/about/in-the-news/demand-generation-strategies-for-2012-5-emerging-trends-in-b2b-marketing/ <p><span style="font-family: Georgia, 'Times New Roman', Times, serif;"><span style="font-size: 14px; line-height: 19px; -webkit-border-horizontal-spacing: 2px; -webkit-border-vertical-spacing: 2px;"> </span></span></p> <div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">The proliferation of devices and changes in media preferences is dictating the rapid evolution of marketing strategies. As organizations work to cater to today’s time-starved buyer, the new sales and marketing landscape is driven by a variety of technologies and tools.</div> <div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">DemandGen Report polled leading experts in the demand generation space for their outlook on these key emerging trends.</div> <p>The proliferation of devices and changes in media preferences is dictating the rapid evolution of marketing strategies. As organizations work to cater to today’s time-starved buyer, the new sales and marketing landscape is driven by a variety of technologies and tools. DemandGen Report polled leading experts in the demand generation space for their outlook on these key emerging trends.</p> <p><a href="http://marketing.demandbase.com/[sitetree_link id=]#http://www.demandgenreport.com/archives/feature-articles/1026-demand-generation-strategies-for-2012-5-emerging-trends-in-b2b-marketing-.html">Read the full post</a></p> <p> </p> Tue, 03 Jan 2012 21:30:00 -0600 http://marketing.demandbase.com/about/in-the-news/demand-generation-strategies-for-2012-5-emerging-trends-in-b2b-marketing/ http://marketing.demandbase.com/about/in-the-news/demandbase-unveils-expanded-audience-classification-capability/ <p>Enabling marketers to personalize and optimize their websites and digital marketing programs more effectively to improve customer acquisition and customer retention, Demandbase has announced that its Real-Time Identification Service now includes enhanced audience classification capabilities for worldwide business web traffic.</p> <p><a href="http://callcenterinfo.tmcnet.com/analysis/articles/244252-demandbase-unveils-expanded-audience-classification-capability.htm" target="_blank">Read the full post</a></p> Mon, 12 Dec 2011 08:30:00 -0600 http://marketing.demandbase.com/about/in-the-news/demandbase-unveils-expanded-audience-classification-capability/ http://marketing.demandbase.com/about/in-the-news/demandbase-enhances-real-time-identification-service-to-better-categorize-web-site-visitors/ <table id="main" style="width: 960px; margin-top: 0px; margin-right: auto; margin-bottom: 0px; margin-left: auto; background-image: url(http://www.demandgenreport.com/templates/js_weblogic_green/images/bg_wide.png); background-color: #ffffff; border-bottom-width: 5px; border-bottom-style: solid; border-bottom-color: #7b8d6c; color: #000000; font-family: Georgia, 'Times New Roman', Times, serif; font-size: 14px; line-height: 19px; background-position: 50% 0%; background-repeat: no-repeat repeat; padding: 0px;" border="0"><tbody><tr><td id="content" style="vertical-align: top; padding-top: 5px;"> <div style="padding-top: 0px; padding-right: 6px; padding-bottom: 0px; padding-left: 6px;"> <table style="width: 706px; border-collapse: collapse; padding: 0px; margin: 0px;" border="0"><tbody><tr><td style="padding-top: 0px; padding-right: 4px; padding-bottom: 0px; padding-left: 4px;" valign="top"> <p style="padding-top: 0px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px; margin: 0px;"><strong style="font: normal normal bold 0.95em/normal Arial, Helvetica, Geneva, sans-serif;"><a style="color: #0000ff; text-decoration: underline;" href="http://www.demandbase.com/">Demandbase</a></strong>, a provider BtoB marketing performance improvement technology solutions, today announced enhancements to its Real-Time Identification Service. The solution now includes enhanced audience classification capabilities for worldwide business web traffic. </p> </td> </tr></tbody></table></div> </td> </tr></tbody></table><p><a href="http://www.demandgenreport.com/archives/demandgen-reports/1006-demandbase-enhances-real-time-identification-service-to-better-categorize-web-site-visitors.html">Read the full post</a></p> Tue, 06 Dec 2011 21:30:00 -0600 http://marketing.demandbase.com/about/in-the-news/demandbase-enhances-real-time-identification-service-to-better-categorize-web-site-visitors/ http://marketing.demandbase.com/about/in-the-news/connecting-content-and-data-to-achieve-data-driven-marketing/ <p>We talked with Greg Ott, chief marketing officer at Demandbase, and Chris Harmon, principal at theBATstudio, to learn more about how targeted content really works and what companies can do to make it work for them.</p> <p><a href="http://www.cmswire.com/cms/customer-experience/connecting-content-and-data-to-achieve-datadriven-marketing-013743.php" target="_blank">Read the full article now &gt;</a></p> <p> </p> Tue, 06 Dec 2011 08:30:00 -0600 http://marketing.demandbase.com/about/in-the-news/connecting-content-and-data-to-achieve-data-driven-marketing/ http://marketing.demandbase.com/about/in-the-news/demandbase-tool-offers-personalization-assist/ <p>Personalized advertising has become a key phrase in 2011 marketing campaigns, but as the year has worn on brands have realized personalization is about much more than adding names or knowing how consumers have engaged in the past. A new tool from Demandbase may help brands get a better hand on their personalization efforts by including more classifications and segments for campaigns.</p> <p><a href="http://www.bizreport.com/2011/12/demandbase-tool-offers-personalization-assist.html">Read the full post </a></p> Tue, 06 Dec 2011 07:00:00 -0600 http://marketing.demandbase.com/about/in-the-news/demandbase-tool-offers-personalization-assist/ http://marketing.demandbase.com/about/in-the-news/demandbase-enhances-web-visitor-id-platform/ <p>Demandbase Inc. has updated its Web visitor identification service with enhanced audience classifications.</p> <p> </p> <p><a href="http://www.btobonline.com/article/20111206/LEADGEN03/312069994/demandbase-enhances-web-visitor-id-platform">Read the full post</a></p> Tue, 06 Dec 2011 06:00:00 -0600 http://marketing.demandbase.com/about/in-the-news/demandbase-enhances-web-visitor-id-platform/