This eBook pairs best-practice strategies for Web Forms with NEW actionable tactics to improve form conversions without sacrificing lead data!
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Plug Demand Real-Time ID into your CRM or marketing automation system to optimize your existing web forms and automatically gain corporate identity, office location and more with fewer fields.
Experts agree that shorter forms drive more conversions, but B2B marketers also need to capture enough information about their prospects to accurately distribute them and qualify them for the sales team. Demand Real-Time ID allows you to immediately increase conversion rates by shortening your forms, while retaining all the key firmographic* data you need.
The Demand Real-Time ID Service identifies the corporate profile of the prospect filling out the form using a combination of data actually typed into the fields and the IP address they are coming from to provide you with a business identity and accurate contact information -- better than what they type in manually. You increase the number of visitors that convertand get the actionable data you need to move that lead through your sales cycle.
*Firmographic data are the characteristics of an organization used for segmented analysis in market research. What demographics are to people, firmographics are to organizations.
See how Real-Time Identification works to enhance the data your forms return.
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