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Identity is the foundation of B2B analytics. B2B marketers need to understand the online traffic and activity patterns of the accounts visiting their website in order to optimize marketing programs.
Demand Real-Time ID for Analytics transforms existing site metric views into B2B web analytics solutions in real time. Demand Real-Time ID plugs into your existing analytics program, or can operate independently to provide you with the essential elements for segmenting your B2B traffic by industry, size, revenue, or account status.
Demand Real-Time ID for Analytics enhances site metrics, providing account-based insights to drive improved marketing performance. Start leveraging real time insights to identify, segment, and target the traffic that matters and shift your marketing spend to the sources driving that traffic. Demand Real-Time ID for Analytics enables marketers to analyze and optimize their marketing program mix to drive the visitor experience.
Demandbase Real-Time ID adds account-based attributes to your site metrics — moving beyond individual behavior to track by industry, company size, or account status
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