Demand Analytics
Account-Based, B2B Web Analytics
Detailed company attribute information to measure and analyze website traffic quality for B2B companies:
- Identify formerly anonymous site visitors
- Build targeted lists based on the companies that are actively engaged on your site
- Shift marketing spend to the traffic sources driving the right kinds of accounts to your website
Tell Them What They Want to Hear
This E-book will analyze how content can be used to provide a more relevant experience for the unique needs of the BtoB buyer.
Download the eBook today >
Analytics for Today's B2B Marketer
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Demand Analytics delivers advanced web analytics on campaign and website response data based on the detailed B2B firmographics* of the companies visiting your site. With this insight, marketers can analyze the quality of the traffic coming to their websites and identify the segments that matter most to them. Start creating and optimizing campaigns with relevant messages for the segments that matter most. Demand Analytics provides essential company identity data including name, size and industry. Demand Analytics converts previously anonymous visitors to actionable leads, and with Demand Contacts you can effortlessly build targeted lists from the visitors actually engaged on your site. Powered by the Real-Time ID Service, Stream is a desktop tool that provides a live view of site visitors with immediate access to contact information for in the minute sales engagement. *Firmographic data are the characteristics of an organization used for segmented analysis in market research. What demographics are to people, firmographics are to organizations. |
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